Price Fixing

Price Fixing

The US free-market system has long been protected by laws and government regulations to prevent monopolization and protect consumers from illegal activity. Price fixing is a scheme where competitor companies band together to ensure that a product or service always costs roughly the same and buyers have no other choices. This quashes competition and inhibits the free-market system.

Price fixing occurs when competitors agree, either implied or expressed, to coordinate their pricing and avoid competing. This creates a monopoly or cartel that attempts to control the market rather than allowing free trade. They may raise, lower, maintain, or stabilize prices or pricing levels. This can include wages as well as prices of products.

It is an illegal and anticompetitive activity that controls prices and artificially suppresses competition. This can stifle the market, especially if the companies charge more than their products are worth. These companies dominate the market and prevent buyers from finding a better price. Consumers are then forced to purchase only from the cartel with no other options and could be defrauded.

Two Types Of Price Fixing

Horizontal price fixing

Horizontal price fixing is when a group of market competitors works together to sell products and avoid competing. This can take the form of all companies selling a product at a set price or applying the same terms, such as not allowing free shipping on a specific product or type of product.

Vertical price fixing

Vertical price fixing occurs at the supply chain level, such as a manufacturer’s agreement with a retail outlet to sell a product at a specific price. Another example is an agreement between two entities to limit the availability and numbers of a product to keep the price artificially high.

For instance, book publishers print a set price on each book they publish but cannot compel a retailer to sell at the published price. Publishers can legally refuse to sell their books to a specific retailer, but this doesn’t necessarily qualify as price fixing.

Federal Laws on Price Fixing

Two federal statutes address price fixing:

The Sherman Antitrust Act

The Sherman Antitrust Act prohibits any conspiracy activity to inhibit free trade. This can take the form of agreements that fix prices, and wages, rig, or impact bids, or allocate markets, customers, or workers, or exclusive contracts intended to reduce competition. Any type of activity intended to monopolize a market for a product or service and suppress competition by engaging in anticompetitive conduct falls under the Sherman Act. This can be prosecuted either civilly or criminally.

The Clayton Act

The Clayton Act is intended to prevent unfair business practices that limit consumer choice and inhibit competition. It requires businesses to engage in fair business practices that prevent a competitive marketplace. Specific to The Clayton Act are:

  • Predatory pricing, or pricing way below competitors to drive them out of business, then raising the price as the only supplier
  • Illegal mergers, joining two companies to either reduce competition or create a monopoly in the market, creating less choice and higher prices for consumers as well as less choice for employment and lower wages for workers
  • Tying agreements, requiring customers to buy one product to buy another, forcing the purchase of another unwanted product
  • Preventing one company’s executive board members from sitting on another company’s board. This leads to additional collusion that can further reduce competition and a fair marketplace.

These also help protect small businesses from unfair treatment by larger companies.

Both laws are intended to encourage the free market and keep them competitive, as well as help keep the labor market fair for workers.

How Business Gets Into Trouble

It may or may not be intentional. Pricing for goods and services is largely based on market factors, such as raw materials pricing, shipping costs, or availability. For instance, in early 2023, shortages, higher demand, and other factors led to a fast and drastic increase in the price of eggs nationwide. When the temporary shortage eased, prices dropped back to more normal levels.

When competitors all seem to have the same price for something or change their prices at the same time, this can lead to allegations of price fixing. Similarly, when companies limit their production or capacity or use comparable formulas for their pricing, questions may arise that can lead to an investigation.

In the Gulf South, especially here in Florida, price gouging is also a concern after a major disaster like a hurricane. Significantly raising prices on commodities such as gasoline, milk, and other products in the aftermath can lead to complaints about businesses.

Penalties

Companies found to engage in price fixing in violation of the Sherman Act face fines of as much as $100 million. Individuals can face fines of as much as $1 million and may include as much as 10 years behind bars.

Court-ordered compliance, injunctions, and private lawsuits with civil damages may also follow, along with damage to the company’s branding and reputation.

Price fixing and other antitrust allegations are federal-level white-collar offenses. Contact the attorneys at Farkas & Crowley immediately if you or your company are facing these allegations.

Defending Your Company Against Accusations of Price Fixing

The Federal Trade Commission (FTC) handles civil enforcement actions, whereas the Department of Justice (DOJ) handles criminal enforcement actions.

  1. Review the allegations to understand exactly what they are
  2. Preserve all relevant data, communication, and documentation, especially anything that can exonerate the company
  3. Review your company’s formulas, policies, and communications. Be ready to explain how the business arrived at the specific price and everything that impacts the price at any given time.
  4. Investigate any possible misconduct by employees
  5. Make sure any external messages are properly drafted

Price fixing is very complicated, and requires expert legal help. The sooner you obtain legal help with your case, the better. The attorneys at Farkas & Crowley Work are experienced in federal cases and can help defend your company against price-fixing allegations and other antitrust matters.

If you or your company have been charged with price fixing or other federal charges, contact the criminal defense attorney team at Farkas & Crowley immediately for a free case evaluation.

chart representing Price Fixing concept

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